Meeting - 08-28-18

Minutes - MCRP Public Relations and Marketing Committee Meeting

Attendees

• Raquel Lewis

• Margie Taylor

• Bill Brenza

• Julie Faubel

Role & Scope of Committee

• Assist other committees with marketing and public relations tasks o RL will reach out to other committee chairs

• Community engagement

• Sharing happenings in the party

• Sharing happenings with candidates

Liaison with other Committees

• Candidates

• Community Engagement

• Outreach

• Technology

• Victory

Marketing Resources

• Website o New website at https://www.mcgop.online/ o Official events only on the website’s calendar o Other events on social media

• Facebook o Creating an ad for the Victory Committee o Creating a Facebook page for the Victory Committee

▪ BB will create Facebook page for Victory Committee o Share Facebook posts

• Instagram o RL will reach out to Community Engagement chair regarding use of Instagram at community

events

• Email o Technology Committee has created an email list

▪ Using Mailchimp as email marketing program

▪ Groups which will run an ad announcing the new and improved Newsletter

• Eagle Forum

• Tea Party

• Patriots Pac

▪ Email list signup currently supported on the new website

• Required fields for email list subscription

• First

• Middle

• Last

• Cell

• Land Line

• Street Address

• Email Address

• BB will create a link which can be shared on social media to build mailing list

• Texting o Victory committee has the capabilities to text o Joe Sager is texting to a group of people

▪ Where did the list come from?

▪ Who is on the list?

▪ Need to implement an opt-out process for text messages

▪ RL will reach out to Joe to obtain information on text list

• Mail o No mail

• In Person o Through Community Engagement committee and other events

• Blog o Currently posting minutes from each committee meeting o Is anyone interested in writing a blog for the website?

Issues in County Party

• Committee will stay neutral

• We need to reach out to some of the candidates who think we are not supporting them

• We support all republican candidates

• RL will reach out to the candidates o Introduce self as PR / Marketing Committee chair o Here to support them o We are starting a newsletter o If you have upcoming events or news to include, please pass along o Who is interested in collecting a list of MOCO candidates with email and other contact

information?

Public Relations

• PR connections

• Any press release needs to have an action

• Margie can send out emails to her contacts

• Who can gather and prepare a list of media publications with public contact information?

Events

• Kelli Cook is collecting information for events in MOCO as part of the Victory Committee o Has created a Facebook page for Community Engagement (closed group)

▪ Montgomery County Republican Community Engagements

o Need a tent, tables and chairs

▪ Karen Darcy Pawlak (Community Engagement Chair) has these items o Discuss creating shared calendar so committees can see and post MOCO upcoming events

Branding and Awareness

• Rebranding the MOCO Party

• Newsletter o PR/MC committee will design and develop content for the newsletter

▪ Who is interested in designing newsletter template?

▪ Who is interested in developing content? o How often can we send it out

▪ Monthly, maybe biweekly at the most o Timeline

▪ September 22nd o What is the content?

▪ Candidates

▪ Upcoming events

▪ Calendar

▪ Fundraisers

▪ Voter registration

▪ Over 65, can vote by mail

▪ Election information and a link to ballot

▪ Am I registered? o RL will reach out to other committee chairs to gather information for newsletter o Mailchimp has an opt in requirement o Not charging for emails o BB will look into translation to Spanish for newsletter on website

• Logo o Contest for new logo? o RL will reach out to designer to create options for new logo

• Name of Newsletter o Consider contest to name newsletter

Get out the Vote

• Discussed contest among Precinct Chairs o Who can get the most voters to the polls

Committee Meetings

• Posted on calendar on Website

• 1st & 3rd Thursday – Technology Committee

Next Meeting

• Tuesday, September 4th, at 7pm at McKenzie’s BBQ o RL will send notification to committee for scheduling of next committee meeting