Minutes - MCRP Public Relations and Marketing Committee Meeting
Attendees
• Raquel Lewis
• Margie Taylor
• Bill Brenza
• Julie Faubel
Role & Scope of Committee
• Assist other committees with marketing and public relations tasks o RL will reach out to other committee chairs
• Community engagement
• Sharing happenings in the party
• Sharing happenings with candidates
Liaison with other Committees
• Candidates
• Community Engagement
• Outreach
• Technology
• Victory
Marketing Resources
• Website o New website at https://www.mcgop.online/ o Official events only on the website’s calendar o Other events on social media
• Facebook o Creating an ad for the Victory Committee o Creating a Facebook page for the Victory Committee
▪ BB will create Facebook page for Victory Committee o Share Facebook posts
• Instagram o RL will reach out to Community Engagement chair regarding use of Instagram at community
events
• Email o Technology Committee has created an email list
▪ Using Mailchimp as email marketing program
▪ Groups which will run an ad announcing the new and improved Newsletter
• Eagle Forum
• Tea Party
• Patriots Pac
▪ Email list signup currently supported on the new website
• Required fields for email list subscription
• First
• Middle
• Last
• Cell
• Land Line
• Street Address
• Email Address
• BB will create a link which can be shared on social media to build mailing list
• Texting o Victory committee has the capabilities to text o Joe Sager is texting to a group of people
▪ Where did the list come from?
▪ Who is on the list?
▪ Need to implement an opt-out process for text messages
▪ RL will reach out to Joe to obtain information on text list
• Mail o No mail
• In Person o Through Community Engagement committee and other events
• Blog o Currently posting minutes from each committee meeting o Is anyone interested in writing a blog for the website?
Issues in County Party
• Committee will stay neutral
• We need to reach out to some of the candidates who think we are not supporting them
• We support all republican candidates
• RL will reach out to the candidates o Introduce self as PR / Marketing Committee chair o Here to support them o We are starting a newsletter o If you have upcoming events or news to include, please pass along o Who is interested in collecting a list of MOCO candidates with email and other contact
information?
Public Relations
• PR connections
• Any press release needs to have an action
• Margie can send out emails to her contacts
• Who can gather and prepare a list of media publications with public contact information?
Events
• Kelli Cook is collecting information for events in MOCO as part of the Victory Committee o Has created a Facebook page for Community Engagement (closed group)
▪ Montgomery County Republican Community Engagements
o Need a tent, tables and chairs
▪ Karen Darcy Pawlak (Community Engagement Chair) has these items o Discuss creating shared calendar so committees can see and post MOCO upcoming events
Branding and Awareness
• Rebranding the MOCO Party
• Newsletter o PR/MC committee will design and develop content for the newsletter
▪ Who is interested in designing newsletter template?
▪ Who is interested in developing content? o How often can we send it out
▪ Monthly, maybe biweekly at the most o Timeline
▪ September 22nd o What is the content?
▪ Candidates
▪ Upcoming events
▪ Calendar
▪ Fundraisers
▪ Voter registration
▪ Over 65, can vote by mail
▪ Election information and a link to ballot
▪ Am I registered? o RL will reach out to other committee chairs to gather information for newsletter o Mailchimp has an opt in requirement o Not charging for emails o BB will look into translation to Spanish for newsletter on website
• Logo o Contest for new logo? o RL will reach out to designer to create options for new logo
• Name of Newsletter o Consider contest to name newsletter
Get out the Vote
• Discussed contest among Precinct Chairs o Who can get the most voters to the polls
Committee Meetings
• Posted on calendar on Website
• 1st & 3rd Thursday – Technology Committee
Next Meeting
• Tuesday, September 4th, at 7pm at McKenzie’s BBQ o RL will send notification to committee for scheduling of next committee meeting
